About

Jana Wieland grows garments that want to talk to you. It is a practice of abundance, exactitude and fun, tempered with a surrounding YES I DO.

With JANA WIELAND WEDS (2024) the label headed into a new era. The avant-garde wedding line continues the brand’s design language, a step forward that gave birth to its first physical store in Vienna.

Established in 2016, JANA WIELAND was founded by Austrian born fashion designer Jana Wieland. The Viennese label won the highest remunerated Fashion Award of the City Vienna (Modepreis der Stadt Wien, 2018), and as a fundamental part of the Austrian Fashion Scene its work was showcased in the MAK exhibition (2020).

The wardrobe is characterized by bold and light silhouettes infused with dreamlike, oniric undertones. The pattern making results in gentle and voluminous cuts, singularized by a clarity of lines, oversized looks and buoyant expression. The design vocabulary varies on the shirt’s archetype, one of whose declinations is the Bow Sleeve Shirt, the studio’s signature piece.

JANA WIELAND’s WEDS store in Vienna offers an intimate, relaxed environment that accommodates the experience of finding a wedding dress or a daily yet expressive piece. This sensitive temperament extends to the whole production process; Together with the studio’s team, Jana Wieland sets hand to the entire design process from paper pattern to final sample collection. The garments are made from reclaimed or GOTS certified fabrics, while the serial production is carefully performed in cooperation with two family businesses in Poland (former Ukraine) and Hungary, sharing the same ethics and passion for a high-quality make.

JANA WIELAND WEDS expands the wedding dress experience with a collection of made-to-order gowns of strength and ease. In our store, you can touch, feel, and try on each piece; together we will choose colors and fabrics that are both expressive and comfortable.

Every dress is designed to not only complement your special day but also to be worn after, offering versatility and lasting beauty. Thoughtfully and responsibly crafted in Vienna and Poland with attention to both detail and sustainability, the WEDS collection is as practical as it is stunning - ensuring that you feel both at ease and exceptional.